It is now official, you can finally forget about Twitter. Facebook has sorted everything for you and you can now safely ignore everyone who has, religiously been telling you that your organisation needs a twitter account.
Facebook now sends out your status updates directly to your fans news feed, exactly like Twitter. Users can even respond to your status updates from their own news feed, no need to go to the fan page any more.
All this crap you have been told about conversation, having a person behind the brand etc. – It is all a load of old rubbish. They’re just sorry for themselves, licking their wounds after having spent years of building up thousands of followers. You were the smart one; waited for Facebook to sort out your worries.
But they still say that I’m not ‘listening’
They’re just saying that to feel better, if you want to listen just look at the responses you get to your status updates. Users can now respond to them from their own news feed. You are just like one of their friends; they trust you.
Not even Facebook bothers about using Twitter in a serious way. Besides, look at this wine guy, Gary, one of the most popular Twitter’s. Just look how he’s using Facebook, exactly the same:

If that’s not enough, have a look at his latest video. Basically saying that Facebook is the ‘new thing’.
People will still bang on about minimalistic differences such as public versus personal conversation, listening to trends, monitoring your brand, expanding your network and all that nonsense. They will say stuff like; “You can’t monitor what your unhappy customers say” or that “You can’t see when people are talking about your brand away from your page”. Ignore it, why would you even want that? What the heck, point them to this post if you don’t want to bother with them.
I consider this a public service to all companies and businesses, who’s ever had to put up with the nonsense of social media experts and SxSW geeks. You can now finally forget about Twitter, period. Besides, we all know that Twitter is only about stalking celebrities anyway!
Kasper Sorensen is an online multimedia journalist with everything that encompasses. Hook up with him on