Archive for the ‘Social Media’ category

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Sideline gives you advanced twitter search, but that’s about it!

April 1st, 2009

Just stumbled across Yahoo’s new twitter client called Sideline. At first it seems like it offers nothing over TweetDeck or Thwirl, but one thing that caught my eye was the advanced search capabilities.

Sideline from Yahoo gives you advanced Twitter search in desktop client

You can have multiple tabs open with several advanced searches going on. This seems like an improvement over something like Twitterfall, which is browser based, and doesn’t have the same advanced search functions.

Here are Yahoo’s goals for the app:

  • Create a desktop application that allows for the creation, grouping, and auto-execution of advanced search queries against Twitter
  • Leverage existing skill-sets and tools
  • Target the Windows, Mac OS X, and Linux operating systems and minimize the amount of platform specific code that must be written
  • Open source the code so that others can learn from, contribute to, and/or extend the product as they see fit

But to be fair, it does also seem like the ONLY advantage is the advanced search. Sideline offers very little in terms of interaction, you can’t reply or DM anyone, you can’t even log in. You can mark tweets as favourites, but as you are not logged in, these will only be saved locally and won’t be viewable in your Twitter favourites.

Except for being a desktop client and featuring tabs, it doesn’t offer much more than the official twitter search. It only updates every minute, you can set this to be less frequent. But you can’t have it update every two seconds or so, meaning if you monitor popular search terms, you will be bombareded with 100’s of results to go through every minute.

Hopefully Yahoo will improve this Twitter client in the future to include some of the features that you have in TweetDeck and Twitterfall, but at the moment it doesn’t seem very usefull. I will stick to Twiterfall for my Twitter searches. But as mentioned on mashable:

Sideline seems to be more of a research project for Yahoo rather than building a new major new product or division.

There hasn’t been many reactions as of yet in the blogosphere, but there has been a few on Twitter:

mahadewa@avianto That’s cool :) re:sideline 2 minutes ago from TweetDeck in reply to avianto

alicam: Not sure if we need another Twitter search app but it works nicely – http://sideline.yahoo.com/ 2 minutes ago from TweetDeck

frumpa: trying out Yahoo’s Sideline but the links are NOT active hyperlinks http://sideline.yahoo.com 38 minutes ago from TweetDeck

e_D_D_y: Is Yahoo! SideLine an April Fools joke ? Can’t get any result, it’s just… empty :( about 1 hour ago from DestroyTwitter

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Why the ‘New Facebook Pages’ means you can now forget about Twitter

March 24th, 2009

It is now official, you can finally forget about Twitter. Facebook has sorted everything for you and you can now safely ignore everyone who has, religiously been telling you that your organisation needs a twitter account.

Facebook now sends out your status updates directly to your fans news feed, exactly like Twitter. Users can even respond to your status updates from their own news feed, no need to go to the fan page any more.

All this crap you have been told about conversation, having a person behind the brand etc. – It is all a load of old rubbish. They’re just sorry for themselves, licking their wounds after having spent years of building up thousands of followers. You were the smart one; waited for Facebook to sort out your worries.

But they still say that I’m not ‘listening’

They’re just saying that to feel better, if you want to listen just look at the responses you get to your status updates. Users can now respond to them from their own news feed. You are just like one of their friends; they trust you.

Not even Facebook bothers about using Twitter in a serious way. Besides, look at this wine guy, Gary, one of the most popular Twitter’s. Just look how he’s using Facebook, exactly the same:

If that’s not enough, have a look at his latest video. Basically saying that Facebook is the ‘new thing’.

People will still bang on about minimalistic differences such as public versus personal conversation, listening to trends, monitoring your brand, expanding your network and all that nonsense. They will say stuff like; “You can’t monitor what your unhappy customers say” or that “You can’t see when people are talking about your brand away from your page”. Ignore it, why would you even want that? What the heck, point them to this post if you don’t want to bother with them.

I consider this a public service to all companies and businesses, who’s ever had to put up with the nonsense of social media experts and SxSW geeks. You can now finally forget about Twitter, period. Besides, we all know that Twitter is only about stalking celebrities anyway!

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My panel at WxWM: Social media! A professional tool or personal pleasure

March 18th, 2009

The audio of my Social Media presentation at WxWM (mp3) (courtesy of Rhubarb Radio).

Is there a difference between using social media profesionally or personally by kasperbs

The slides that accompanied my talk:

A list of all the other presentations (with audio) can be found at Rhubarb Radio

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Jon Hickman: MA in Social Media

March 15th, 2009

I went to the WxWM yesterday. A brilliant idea that managed to gather 30 people from around the West Midlands to learn the guys at SxSW how you really do it. The only video I managed to shoot was Jon Hickman‘s talk about an MA in Social Media they are planning to start in September at the Birmingham City University. Jon is a lecturer and degree leader at BCU and really knows his stuff.

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Social media: A professional tool or personal pleasure?

March 12th, 2009

I have now send off my plan for the panel I’m hosting at WxWM this Saturday. Below is a copy of the email I sent to Shona.

For my panel I will be talking about the difference between using social media for a professional purpose and using it purely for personal pleasure.

In running BirminghamRecycled, I’m faced with the challenge of getting journalists into the habit of thinking of social media as a public debate, rather than just a place for chatting to friends. From my experience, the fundamental difference seems to be that most people use social media primary to nurture existing social relations and not to create new ones.

As a news site, our primary goal with social media is to give the publicatiuon a human face, interact with current user but also attract new people. Although most students have been using social media for a long time, they seem almost scared with the idea of a public conversation. They think of social media as a private space to share stuff with their friends and not the world.

I don’t have any real education skills or anything, so hopefully people will be able to chip in with advice on how I can break this down, and help the students understand the difference.

Hopefully there will be a few experts who can shed some light on my problems. As I have no real experience in teaching social media, it would be cool if someone could give me some tips ;-).

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